Video is HUGE right now, especially on Facebook. In fact, studies have shown that there is a 10x increase in reach with a video that is uploaded directly to Facebook, as opposed to a YouTube link (Source: SocialBakers). Don't have a fancy recording studio and professional camera person at your disposal? No fear, here are 4 SUPER easy ways to create videos for your Facebook or Instagram page. You can then take those videos and do paid advertising to further enhance your reach.
First, it's important to consider the way Facebook prioritizes posts.
How Facebook Prioritizes Posts (Source: TGK)
- Facebook give prominence to posts with videos uploaded directly to Facebook.
- After Facebook-native video, Facebook gives secondary importance to posts with images uploaded directly to Facebook.
- After native images, Facebook prioritizes text-only posts.
- At the lowest priority, Facebook prioritizes posts with a YouTube link.
Remember these stats from DMR Stats:
- Percentage of Facebook views that occur on mobile devices: 65%
- Percentage of Facebook users that ONLY log in from a mobile device: 54%
- Number of MOBILE ONLY Facebook users: 823 Million
1. Stitch photos together to make a video.
This is probably the easiest way to create a video in seconds. From your business page on Facebook, click on Photo/Video (like you would any post). Use the last option, Create Slideshow. From there, you can upload from 3-7 still images to create a slideshow that counts as a video!
2. Facebook Live
Facebook Live is being rolled out over business pages now. It is like having a mini live chat with your friends/clients quickly and easily. Click here for best practices.
You can then talk to your audience, answer their questions that are being posted in the COMMENTS areas, announce something new, roam around your office to show a new product or team or give live updates on an event. Then, after your LIVE session is over, Facebook will save it in your videos, in case others missed it.
You use your mobile phone, and access it from either the Pages Manager Facebook app or the Facebook app - then go to the page you'd like to post from. Click on the 'Post' button, just like you would post something normally, but now you have a few options - including GO LIVE!
3. Animoto or 3rd Party App
Another way to create a video from a 'slideshow' is through 3rd party applications like Animoto. They have some really neat ways to create great videos, add music to them, etc. They offer a free 14 day trial, and then extremely affordable plans after that - no contracts. You can upload still photos and video clips.
4. Boomerang for Instagram
Ok, so I'll admit, my teenage daughters got me hooked on Boomerang (from Instagram). They make these adorable animated videos all the time. I realized that these clips really were true videos (.mov files). AND if they are VIDEOS then Facebook (who owns Instagram) will eat these up and give you TONS of free organic reach, fantastic insights and reporting on how many people saw it, plus you just look fresh and cool! It's so much fun and at the end of the day, can't we all have more fun promoting our brands?!
Here's more information on Boomerang:
Click here to see a video post that I did on my Facebook page showing my daughters at the pool recently.
So, there you have it! 4 EASY ways to create videos for your Facebook, Instagram or Twitter pages! How will you create your video for your social media today? I know, go get your teenagers to do it for you...