Facebook business pages launched on November 7, 2007. I think it's safe to say they aren't going anywhere. However, if you're not making $ on this platform, you might be wasting your time. Check out these 5 tips to make sure you're beating your competition.
1. Manage Tabs - Tell Me What you Want, What you Really, Really...
I wouldn't be shocked if you haven't looked at your 'TABS' in forever. We all forget about them, don't bother to reorder them or in some cases, still have old 3rd party apps that don't even work anymore. Let's go ahead and fix that!
The first thing you need to do is go to your business page and look on the left hand column. Click on Manage Tabs. You can drag and drop them to reorder. If you don't have any videos, put it at the bottom. If your photos are awesome pull those up to the top. You cannot move the ABOUT tab. I usually put the LIKES at the bottom. If you have some old APPS that you don't even know what they do anymore, click on Add or Remove tabs and chop away!
While you're at it - take a gander at your CALL TO ACTION button in the middle/top right of your business page. Configure it ASAP by clicking on the pencil!
Remember, relevancy is what is going to make you stand out above the crowd and give your customer what they want.
2. Message Filters - Don't Miss a Sales Opportunity
As a photographer, I am on a lot of forums. One day I saw a post about a new bar and grill needing food photography. I was SO excited! The owner said she would DM (direct message) me personally not through my page. I waited a few days and didn't see anything, so I thought maybe she wasn't interested. However, her message was being filtered! I had to click to see messages that I hadn't 'approved'. This definitely keeps you from the trolls and dregs of humanity looking for who-knows-what, but periodically check this on your personal page so you don't miss a lead opportunity. I was fortunate that she still hadn't hired anyone. I apologized profusely, got the job, and the rest is, well, delicious. :)
3. List your Events! What are you Hiding?
Many small businesses host events from charitable functions to festivals and Taco Tuesdays to Lunch and Learns. Even weekly, smaller specials are great for your Events tab. Exhibiting at a trade show? Post it! Working with another partner on an event - that's a good one, too! Have regular classes or training? You don't have to 'host' an event to put it on your Event tab.
The Olde Mecklenburg Brewery does a great job of keeping people in the loop. Added bonus? You get better organic reach, you can interface with those coming, people can invite their friends and you get an idea from RSVPs how popular your event is. I've personally had little luck with boosting a Facebook event, but many businesses have. LanternFest came to Carolina Speedway in 2015 (boasting HUGE crowds) and the only marketing they did was sponsoring their Facebook event.
4. Tag Other Businesses
When you post on Facebook, Instagram and Twitter, be sure to properly tag anyone who you want to catch their attention! Typically adding the @ before the name of the business will bring it up, but if it doesn't, Facebook now shows you what the @name is or basically what your Facebook.com/yourname address is. When you tag a company, they get an alert on their phone or desktop. If they want to Share your post, they can now easily find it, meaning you will now be seen in a WHOLE new slew of fan feeds! You can also mention a company in comments, but it's not quite as 'shareable'.
If you haven't claimed your custom URL, nothing will be listed, and it will harder for you to be found, tagged or indexed. Go to the ABOUT tab on your business page and click Edit Page Info (top right corner).
5. Join Facebook Groups
Go to https://www.facebook.com/groups/ and browse through the groups that have shown up that would appeal to you. I frequently check in on Charlotte Area Tweet Tarts, Ballantyne Connection, Pink Social Girl Tribe, Charlotte and Surrounding Areas Promotions, etc. In these forums, you can offer advice and recommendations on area businesses. At times, they are looking for a business like YOU!
For example, I needed my garage door spring fixed. I went on Ballantyne Connection and asked for Garage Door Repair recommendations. Answers came in within seconds and a few mentioned A+ Garage Repair. Someone had tagged the Facebook page for A+ Garage Door Repair. The owner got the notice and posted her phone number. I called her and within 24 hours I had a new garage door spring installed. They keep track of all of their leads, and Ballantyne Connection is a big source of business for them.
Note: And if you think garage door Facebook pages can't be sexy - check theirs out here. It's done really well. They were clean, professional and courteous. Just like their Facebook page represents.
So, there they are! Five ways to stand out on Facebook that could increase your presence, followers and bottom line!
Want to see more of these posts? Sign up for my monthly marketing tips here!