How Marketing Visionaries Say You Should Transform your Thinking in 2018

How Marketing Visionaries Say You Should Transform your Thinking in 2018

When you are a marketer and have the chance to hear 18 groundbreaking visionaries in the span of 36 hours, you're in heaven. So, I'm going to cut to the chase and give you my top takeaways/quotes* from the Internet Summit Digital Marketing Conference in Raleigh, NC. I hope even one thought helps you transform your thinking in 2018.

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An experiment that turned into an online shocker.

An experiment that turned into an online shocker.

I sat down to write a blog about why you should use custom professional photography rather than stock photos. I expected it to be a big difference, but what I didn't anticipate was what I actually found out there online...Are you making some of these mistakes?

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Are you making your clients work too hard?

Are you making your clients work too hard?

Your ideal audience doesn't want to encounter obstacles when they visit your website or social media. Let's explore 4 ways you can make it easy on your prospects, and in turn increase sales conversions.

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Why I Stalked my Client

Why I Stalked my Client

I should probably use a softer term for the word stalking. But the definition of stalking is to pursue or approach stealthily. And, that's just what I did. Here's why passion can be your most powerful marketing tool.

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Does your website reveal the real you, and why should you care?

I am very excited to launch our brand new website!   As a marketer and project manager for many websites over the past three years, it's finally my turn to have a crisp, easy to navigate website!  I had an amazing time working with a new friend on this project, Erin Hargis.  Erin does it all - she's a professional writer, a food artist, and a web designer.  Now if her life doesn't sound like FUN, I don't know what does!  Thank you, Erin, for your tireless work and creativity.  http://www.dreamstime.com/royalty-free-stock-photos-yong-woman-hide-her-face-fingers-image17904978 Contrary to 'old' thinking, a website is not just your 'brochure' online.  In fact, it's much more:  your image, your reputation, your SEO (Search Engine Optimization), your client's first encounter with you or your product, your trust, your branding, your statement of how you operate.  Sounds a bit daunting now, doesn't it?  It doesn't have to be.  With guidance, suggestions, good organization and a clear budget and goal in mind, this can be accomplished.  When your website is complete, you will shout from the rooftops - as opposed to just mumbling your URL when people ask 'Do you have a website?  I'd like to do some research first!'

I see websites every day that are not updated, lack clear navigation, have hard to find social media links and don't include a call to action.  You are not doing yourself any favors by 'hiding' key information to help a consumer choose you.  People are busy, and nobody likes to waste time and energy on a purchasing decision.

Have you considered a lead page (or squeeze page) instead of a website?  How about social media as your 'main' window to the world?  Some industries only need a fabulous blog to keep engagement, interaction and SEO going!  There are lots of options outside of a fully integrated website.  Sometimes, all that's needed is a simple facelift, some training and a good eye for copy writing.

If you've decided that 2013 - 2014 is the time to make your web presence a priority, give me a call.  I'm happy to discuss the options you have for any budget or goal.  In the mean time, check out some colorful and creative websites to get those creative juices flowing.

Stay social, Terri