So, you know those memes about your profession - what I think I do, what my mom thinks I do, what I really do, etc.?
Well, they are mostly true. I spend an inordinate amount of time on my computer, the internet, my phone, every social media platform that small business owners use. For myself alone, I have 7 platforms that I have to keep updated. Why? Well, because I'm a Social Media Marketer. It's my job to know what's going on - all the time - on social media. To be honest, it can be exhausting. Your brain is bombarded with algorithms, webinars, blog posts, development updates, email building strategies, software, graphics...and so on...
What I find to be the best part of my job is talking to business owners about their business. What do you do? Why did you get into this? What are your challenges? Where do you need help? What are your shortcomings and what are your strengths? Usually when we start talking, I see them start to light up. They are passionate about what they do, but sometimes, they get tired. They don't see the light at the end of the tunnel. They've been down many paths of spending money on marketing that just didn't work. They don't get much time off. They want/need to outsource marketing because 1. they are just too busy to do it themselves or 2. because it's not their forte. Both are extraordinarily good reasons to outsource.
When you physically step away from your business...when you take time off and separate yourself from what you do (or what you get sucked into) on a daily basis, it's freeing. It gives you the opportunity to be more creative. You look at your business through a different set of eyes. Why do you think Undercover Boss is such a big hit? The CEO steps away from his desk and actually sees what's going on in his business from a completely different perspective.
Have you heard that saying 'you have your best ideas in the shower?' Yeah, there is scientific (ok Internet Google) proof that doing NOTHING can make you more creative. Or, doing something sort of enjoyable or mindless like walking the dog, going for a run, sipping a cup of coffee, chopping vegetables. But, in this day in age, most of us, never turn off. We take our phone on a dog walk. We listen to a podcast while we drive. We catch up on our friends' perfect lives on Facebook over a glass of wine. We multi-task while playing a game with our kids.
So, I just think it's healthy to step away from your business and not feel guilty about it. Your employees will survive until Monday morning - or - they will survive on a Wednesday afternoon while you take off early, go down to the lake and dip your toes in the water. I had a boss that would take off early sometimes to go mountain bike in the afternoon - we were all like: YES! When he bikes, we are all happy people the next day!
Whatever your business is - whether it's a bustling coffee shop, an accounting firm or an online business, take time to step away from it. I bet those creative juices start flowing when you least expect it!
Stay social...doing something with your fellow humans.