How Marketing Visionaries Say You Should Transform your Thinking in 2018

How Marketing Visionaries Say You Should Transform your Thinking in 2018

When you are a marketer and have the chance to hear 18 groundbreaking visionaries in the span of 36 hours, you're in heaven. So, I'm going to cut to the chase and give you my top takeaways/quotes* from the Internet Summit Digital Marketing Conference in Raleigh, NC. I hope even one thought helps you transform your thinking in 2018.

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An experiment that turned into an online shocker.

An experiment that turned into an online shocker.

I sat down to write a blog about why you should use custom professional photography rather than stock photos. I expected it to be a big difference, but what I didn't anticipate was what I actually found out there online...Are you making some of these mistakes?

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10 Tools I Can't Run my Business Without

10 Tools I Can't Run my Business Without

Shhh....my secrets are out! I'm no Wonder Woman, so I've spent the past 5 years figuring out what apps and software tools work for my business and budget. Now you know, too! PS I'm pretty cheap, so anyone can use these.

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Why I Stalked my Client

Why I Stalked my Client

I should probably use a softer term for the word stalking. But the definition of stalking is to pursue or approach stealthily. And, that's just what I did. Here's why passion can be your most powerful marketing tool.

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Are you Truly Thankful?

Are you Truly Thankful?

Are we expressing how truly thankful we are for our jobs, businesses, clients and opportunities to learn and excel? In a world that seems to be riddled with entitlement for simply 'showing up', how can we as employees and leaders show our appreciation? It is easier than you think and not just at Thanksgiving. Trust me, when you do even one of these 28 ideas, you'll stand out in the crowd!

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What is the Secret to Standing out on Social Media Anyway?

What is the Secret to Standing out on Social Media Anyway?

Do we even realize how fast we swipe through our personal feeds, emails, sales pitches, tweets and blog posts? We are constantly deciding where we should spend our minute attention spans. So, what's the secret to standing out on social media and not being a 'scroll by'?

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Communication 1996 versus 2016

Communication 1996 versus 2016

Twenty years ago, Mark Zuckerberg was 12 years old. Just six years prior (in 1990) computer scientist Tim Berners-Lee invented the World Wide Web. YouTube was still almost a decade away. How did we communicate 1996 v. 2016? Take a look at this infographic and a walk down memory lane!

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Why You Don't Have to be a Rock Star

Why You Don't Have to be a Rock Star

In this busy age of digital marketing, you don't have to be a rock star to beat your competition, but you do need to know who's at your concert and what songs they want to hear. Content marketing is a term that is used frequently. But what does it really mean and how can you implement it in your business?

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3 Ways to Market your Business if you're $tingy or $trapped

3 Ways to Market your Business if you're $tingy or $trapped

A lot of business owners tell me, "We don't have a marketing budget." Do you have an office supply budget? Travel budget? Well, if you're nodding your head, you're in good company. Here are 3 ways to market your small business, whether you're stingy or cash strapped.

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Success in pieces...just don't fall apart before you get there.

Success in pieces...just don't fall apart before you get there.

My 15 year old daughter is running for Sophomore Student Class President. What you don't know is that she ran last year for Freshman Class President and didn't win...like not even close. Undeterred, she came to me with her speech for this year. The title: "Success in Pieces". I didn't really know what she meant, so I read her speech. It was filled with words we can all live by in life and business.

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5 Ways to Look Like a Boss on Facebook

5 Ways to Look Like a Boss on Facebook

If you’ve been on Facebook for awhile, you know that social media is ever changing. The tools they have out there for businesses are amazing (and mostly still free), and you could increase sales by taking advantage of these 5 tips.

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Make time for you. Make time for your business. You can't afford not to.

Make time for you. Make time for your business. You can't afford not to.

As the year comes to a close, what are you doing to inspire your soul and reinvigorate your passion for why you started your business in the first place? Don't just 'get through' the holidays. Take this time to nurture your spirit, and redirect your energies to transforming your business. Here are 3 ways I am doing just that.

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